Scripts Are They Really Necessary?
The Answer is YES
Many initial job seekers feel that our scripts are not really necessary. They want to speak in their own words, with their own ideas. This is fine for people that are not in the sales field. They are simply “order takers” and are not worried about the client’s needs or wants.
A script fills a need in the leasing/sales industry because it incorporates consistency, professionalism and urgency into the transaction and requires that your client makes a decision. Remember that Time is of the Essence in any sales transaction. Clients will need this sense of urgency imparted to them in a sincere and pleasant manner to give the impression that another resident is “just around the corner” that may also rent the property at any moment. They also guide the client in a direction that keeps them on track toward the end goal leasing a property.
A script will allow you to assist the client more effectively by asking them any pre-qualifying questions. It can make the client better appreciate the value of both your time and theirs! The language of the script displays to the client you are a professional and interested in helping them meet their needs. Scripts prevent the conversation from drifting away from the real reason they came to our company in the first place -to find their family a HOME!
It will make your leasing duties much easier and you will exude that extra confidence when you are assisting clients in their search for a home.
Review your script skills weekly. Make the most of your knowledge. Do not let a client wrongly assume that you are not a professional.