The Key to High Conversion
...is as follows:
A) As soon as the call comes in if the new acct person cannot talk to them send them an e-mail in E1 so they start reading about us and stop shopping
B) New acct person to call within 30 min or less and if they can’t reach call them 3 times the first day (this is the key to making the prospective feel wanted and by definition you have change the fact that you’re not a commodity)
C) Once you take the call, fill out the NPO, and complete the CRA. It's important to complete the CRA same day, if its late in the day, complete the CRA the next morning. Try to complete the CRA within 12 hrs or less.
D) Once you complete the CRA, call the client back with the rent range. The goal is to schedule a presentation in person or internet. Very important you do a presentation within 24 hrs or less, whatever you have to do to get the presentation we need to do. We may need an inducement such as X % off if they set the appointment within 24 hrs. The purpose of the initial presentation is to educate the client on property management services and to demonstrate what sets you apart from the competition.