Choosing the right market for your office is critical. You should do this BEFORE evaluating any office location.

Location can be very important for visibility and walk-in traffic.  However, it is not a necessity.  Many property management companies have been very successful operating in small office complexes with little to no visibility.  You can attract business through a well-defined, well targeted marketing program, without having to rely on a prominent office location.  Evaluate the average rents being charged for the space you'll need for your office. In most cases, you should be able to find a very affordable location for the relatively small space to run your operation.  Unless, you are managing over 1000 accounts, you should never need more than 6 employees.  So if you plan on expanding from 1 to 3 or 4 employees during the first 3 years of your lease, you should consider a space large enough to accommodate that possibility.

Never accept a location because it is the only one available, or because it’s inexpensive.