Establish your Marketing Plan

There are several items that you will need to complete in order to have a successful marketing program.

Join Chamber of Commerce

We recommend that you join and participate in your Chamber of Commerce or other service organizations. Invite your Chamber of Commerce to your Grand Opening Day festivities  ask about a ribbon cutting ceremony. Civic involvement is an excellent means of networking and marketing.

 

Discovery of Competition

Make a List of all your local competitors. Call around “incognito” to find out your competitors fees and any other info you can glean from them.  This is important for two reasons. First so you will know how to position yourself in the marketplace among other management companies. Second, so you can solicit other management companies to acquire accounts, even during your pre-opening. See Excel Attachment to use and questions to ask.

 

Initial Marketing Setup

Start on the setup of the 12-month marketing plan. See Marketing manual for details as many of these items you will complete after pre-opening.

See Excel Attachment for full list items needed.

Set Up Website

Contact Four and Half at www.fourandhalf.com. They are a company that caters to property management companies. They will help you set up your website, establish your PPC campaign (pay per click with Google), establish your Social Media campaigns and more. Corporate has utilized their services as well.